Tailored
Product Design, Fashion, Mobile, B2C
Introduction
Overview
Tailored is a mobile application designed to connect people through the outfits we wear.
Our goal was to fight fast fashion by encouraging the reuse of clothing items while sharing what you are wearing.
My Role
While working in a team of 3 people, I personally:
Interviewed potential users to understand needs and use cases.
Brainstormed product functionality and interactions.
Designed UI user flows for each branch of the application.
Timeline
May - Sep 2022
research
Target Users
Our target demographic for the app is young adults and teens who care about what they wear. They not only want to show off their style but also save their outfits to remember them. They are often on social media and most likely have a large wardrobe.
Problem
When interviewing individuals from our target user base, we identified a key desire that people have for sharing clothes. Fashion has always been an very large industry and is often people's main way to express themselves on a daily basis. When away from friends or when simply wearing a great outfit they still want to be able to share the outfits they are wearing.
The Business
This need that people have has lead them to attempting to create their own solutions, while none are perfect, we can get insights into how we might attract users and develop our platform.
By creating a platform that could easily allow users to create, share and even sell clothes they no longer want, we can gather users who will log on and engage every day.
Inspiration
I was inspired by the way that outfits on social media can currently be shared beyond just a selfie. I wanted to craft the look and style in which outfits were shared on Tailored to imitate this existing pattern.
Focus Areas
From the insights we gathered through the user feedback we determined three key areas to focus on:
One of my focuses was creating a homey feel for the application to reflect the classic wardrobe. I wanted users to feel at ease navigating the app and like it was a natural expansion of their wardrobe onto their phone.
Users need to the ability to organize their clothes as much or as little as they want. Giving them simple options to reduce friction while allowing them access what they need with ease.
Hypothesis
By creating an interactive way to create and share daily outfits that allows users to utilize their entire wardrobe or advertise and sell the items they no longer need, we could connect people together while reducing the amount of new clothing items purchased.
Final Design Preview
Design Iterations
Implementing Categories
Originally the outfits users created could be organized into categories and the central idea was that users would be planning and saving outfits for the future. Through feedback we received, we found that users were more interested in the social aspect of sharing their outfits rather than planning them and so tried to push the focus more in that direction. We eventually landed on switching the page to a profile page rather than just the collection of "fits", highlighting the published fits as the main content of the page and then categorizing the unpublished fits as drafts.
Outfit Customization
When first designing the Today Page, the daily outfit was directly incorporated and editable from that main page. Users felt that this home page was very cluttered and distracted from the social component of viewing other people's fits. I decided to make it a separate page that you could easily pop into from the main page. In the second round of testing, users liked the separation and having a separate area to edit the outfit but with it being a whole separate page, now felt like it could include more features. I removed the tags to focus on the visual aspect of the clothes and arranged the clothes similarly to how they would be published on the home feed, while adding sections to make it easier to add clothing items.
I went through two initial iterations of user testing by having a handful of people run through a basic figma prototype of the application. This allowed me to gather great feedback on the usability and flow of the different sections and greatly improve their functionality.
Final Design Deliverable
Wardrobe
I wanted to make sure it was easy for users to add their clothes to the app. They simply take a photo of the item on the floor and the app automatically removes the background and detects defining attributes like the category and color.
Users can browse through their clothes which are sorted by the category and the when they click on a certain item they can see other similar items in their wardrobe or items that might go well with it.
Social Engagement
The app is centered around people's daily outfits. Each day users would return to the app to craft a new outfit and share with their friends. By scrolling down they can see and engage with all the fits that their friends have published.
Outfits
The entire application revolves around creating outfits. By providing users with useful data like the weather for the day and using data to suggest outfits or just singular items to start from or to add. The suggestions adapt as the user creates their outfits but they can always browse through all their clothes by toggling the segment control.