Tailored
Product Design
Overview
Tailored is a mobile application designed to curate outfits out of the clothes you own and share them with friends. The goal of the application is to fight fast fashion that's overtaking the world right now and devastating the environment. The app promotes reusing your clothes into new outfits that you can then share with your friends and see what they are wearing for the day even from across the world.
Final Design Preview
Target Users
Our target demographic for the app is young adults and teens who are either getting into fashion or simply enjoy putting effort into what they wear and who not only want to show off their style but also catalog their outfits. They are on their phones a lot throughout the day and are very knowledgeable about many different forms of social media.
Focus Pillars
Comfort
Organization
Socialization
For this project, one of my focuses was creating a homey classic wardrobe feel for the application. I wanted to users to feel at ease navigating the app and like it was a natural expansion of their wardrobe onto their phone.
I wanted to give people the ability to organize their clothes as much or as little as they want. Giving them simple options to reduce friction while allowing them to dive deeper if needed.
From research into our target audience, I found that many people love to share their outfits on social media, with some even having separate accounts to share their fits. I wanted to bring that idea here and create a way to encourage people to share their daily fits.
Wireframe Prototyping
Visual Inspiration
I was inspired by the way that outfits and style choices currently got posted on social media. I wanted to craft the look and style in which outfits were shared on Tailored to imitate this existing pattern.
Design Iterations
I went through two initial iterations of user testing by having a handful of people run through a basic figma prototype of the application. This allowed me to gather great feedback on the usability and flow of the different sections and greatly improve their functionality.
Outfit Customization
When first designing the Today Page, the daily outfit was directly incorporated and editable from that main page. Users felt that this home page was very cluttered and distracted from the social component of viewing other people's fits. I decided to make it a separate page that you could easily pop into from the main page. In the second round of testing, users liked the separation and having a separate area to edit the outfit but with it being a whole separate page, now felt like it could include more features. I removed the tags to focus on the visual aspect of the clothes and arranged the clothes similarly to how they would be published on the home feed, while adding sections to make it easier to add clothing items.
Implementing Categories
Originally the outfits users created could be organized into categories and the central idea was that users would be planning and saving outfits for the future. Through feedback we received, we found that users were more interested in the social aspect of sharing their outfits rather than planning them and so tried to push the focus more in that direction. We eventually landed on switching the page to a profile page rather than just the collection of "fits", highlighting the published fits as the main content of the page and then categorizing the unpublished fits as drafts.
Final Design
Outfits
The entire application revolves around creating outfits. By providing users with useful data like the weather for the day and using data to suggest outfits or just singular items to start from or to add. The suggestions adapt as the user creates their outfits but they can always browse through all their clothes by toggling the segment control.
Social Engagement
The app is centered around people's daily outfits. Each day users would return to the app to craft a new outfit and share with their friends. By scrolling down they can see and engage with all the fits that their friends have published.
Wardrobe
I wanted to make sure it was easy for users to add their clothes to the app. They simply take a photo of the item on the floor and the app automatically removes the background and detects defining attributes like the category and color.
Users can browse through their clothes which are sorted by the category and the when they click on a certain item they can see other similar items in their wardrobe or items that might go well with it.