Tailored is a mobile application designed to help tailor outfits out of the clothes you own and share them with friends. The goal of the application is to fight fast fashion that's overtaking the world right now and devastating for the environment. The app promotes reusing your clothes into awesome outfits that you can then share with your friends and see what their wearing for the day. I'm currently working with a friend to develop and launch the application.
Target Users
Our target demographic for the app is young adults and teens who are either getting into fashion or are already very into the fashion world and who not only want to show off their style but also catalog their outfits. They are on their phones a lot throughout the day and are very knowledgeable about many different forms of social media.
Brainstorming
User Flow
Design Iterations
I went through two iterations of user testing but having a handful of people run through a basic figma prototype of the application. This allowed me to gather great feedback on the usability and flow of the different sections and greatly improve their functionality.
Daily Fit
When first designing the Today Page, the daily outfit was directly incorporated and editable from that main page. Users felt that this home page was very cluttered and distracted from the social component, where you could view your friends' fits for that day underneath. I decided to make it a separate page that you could easily pop into from the main page. In the second round of testing, users liked the separation and having a separate area to edit the outfit but with it being a whole separate page, now felt like it could include more features. Since this was the "Daily Fit'' that would be recommended by the app, the general user would most likely want to heavily customize it. I therefore settled on a page where that made it super easy to add and remove items as well as easily identify and access the items already added. I also made it easy to share the daily fit and see when it's published since the app revolves around the idea of "share what you wear" on that specific day.
Figuring Out Categories
The Fits Page needed to catalog and sort all of the outfits users wanted to create. I started out by having all the user-created categories in a grid and I placed the category name above to allow users to differentiate between the categories and the actual clothing items (which you'll see down below). Users felt like there needed to be a way to differentiate them more so I added a cascading effect to the background to make it clear it's a grouping of many different things. There was some confusion around the "Public Fits" category vs. the others and so I decided to emphasize it since it isn't just another basic category because it groups all the outfits that are public. I decided to highlight that category since it acts as the user's "profile" for their outfits.
Wardrobe Iterations
The original Wardrobe Page was just a huge grouping of all the clothing items and was mainly there as the page to add new items. The feedback that I received was that it would be unpleasant to browse through when there were lots of clothes and it would be hard to find individual items that they were looking for. I wanted to make the page into something that users would actually enjoy browsing and so I switched to using clothing categories inspired by the Fits Page but these categories would be basic and just help with finding specific items. I also modified the "enlarged fits page" to align with the look of the "Daily Fit".
Final Design
App Engagement
The app is centered around people's daily outfits. Each day users would return to the app to find a new suggested outfit for the day that they can then modify and work off of. By scrolling down they can see all the fits that their friends have published for the day.
Wardrobe
I wanted to make sure it was easy for users to add their clothes to the app. They can just take a photo of the item on the floor and the app automatically removes the background and tries to detect certain attributes about the item like the type and color. Users can browse through their clothes which are sorted by type and the when they click on a certain item they can see other similar items in their wardrobe or items that might go well with it.
Outfits
In addition to creating daily fits, users can create more outfits and sort them in categories that they can then go back to in the future. While the app recommends publishing the daily outfit users can choose to publish the other fits they make as well as categories that they've created.